{"id":342,"date":"2022-10-27T06:49:13","date_gmt":"2022-10-27T06:49:13","guid":{"rendered":"https:\/\/globalgoodplay.com\/?p=342"},"modified":"2022-11-03T13:10:05","modified_gmt":"2022-11-03T13:10:05","slug":"trihex-studios-delighting-40m-players-with-analytics","status":"publish","type":"post","link":"https:\/\/globalgoodplay.com\/?p=342","title":{"rendered":"Trihex Studios: delighting 40M players with analytics"},"content":{"rendered":"<h2 id=\"gameanalytics-gave-a-voice-to-redcliffs-silent-majority\">GameAnalytics gave a voice to Redcliff\u2019s silent majority<\/h2>\n<p>Eric and Tae discovered early on that most developers can end up only listening to a few very vocal players. But those players often aren\u2019t representative of the entire player base. For one, over half of Roblox\u2019s players are under 12 years old. Not exactly the sort to engage with a developer or fill out an online survey. In fact, under most privacy laws \u2014 a developer isn\u2019t even legally allowed to collect that information, as it could reveal personal information about a minor.<\/p>\n<blockquote><p>\u201cIt\u2019s not the user\u2019s responsibility to tell you what they want, though,\u201d Eric explained. \u201cIt\u2019s our responsibility as developers to figure out what the player wants and needs in the game. But you need to be careful. It\u2019s very easy to set up a Discord server and get stuck in an echo chamber of a vocal minority who end up controlling everything. Nothing speaks for the silent majority better than data.\u201d<\/p><\/blockquote>\n<p>Tae and Eric quickly learnt that they needed to incorporate analytics into their game. Otherwise, they could easily start heading off course \u2013 and making changes their community didn\u2019t really want.<\/p>\n<blockquote><p>\u201cData is the canary in the mine,\u201d Tae said. \u201cCanaries hint at a sign of danger. They\u2019re the first ones to know when things are going wrong. Sure, it might not always show you a problem, but they\u2019re the early warning sign that we desperately need.\u201d<\/p><\/blockquote>\n<h2 id=\"data-can-reveal-insights\">Data can reveal insights<\/h2>\n<p>Roblox has only recently released analytics into its platform \u2013 a dashboard that simply tells developers their MAU and DAU. While useful, it doesn\u2019t dig deep enough for Trihex. And \u2013 at the time \u2013 it wasn\u2019t available. By incorporating GameAnalytics\u2019 SDK, they were also able to get the insight and depth that they needed.<\/p>\n<blockquote><p>\u201cGameAnalytics really helped us bootstrap and has been a key part of our journey,\u201d Tae said. \u201cFree analytics is really good, especially for teams starting out. It\u2019s done so much for us.\u201d<\/p><\/blockquote>\n<p>Now, with our Roblox SDK, Trihex games could get all the metrics they needed, like retention, gameplay, and custom events such as resources and progression. For example, they could design an event called \u2018visited_store\u2019 to whether the player spawned a house when they first joined the game. This can reveal whether the changes Trihex made were actually working.<\/p>\n<blockquote><p>\u201cGameAnalytics provides all this data in real-time,\u201d Tae added. \u201cSo they\u2019ve been absolutely amazing, especially for Roblox members. The GameAnalytics SDK for Roblox is a community favorite. Even with Roblox\u2019s changes, it\u2019s still an essential staple.\u201d<\/p><\/blockquote>\n<p>Want to learn more about how Trihex reached these huge levels of success? Well, we\u2019ve got you covered. Check out the full interview with Trihex Studios here.<\/p>\n<h2 id=\"gameanalytics-is-kidsafe\">GameAnalytics is kidSAFE<\/h2>\n<p>It\u2019s worth remembering that Roblox\u2019s audience is so young. This can make it difficult for most analytic tools to collect any information about their gameplay.<\/p>\n<p>However, GameAnaltyics never collects any identifying information. No names. No ages. No emails. Nothing that could be used to identify a player. All the data is completely anonymous. In fact, we\u2019re certified by kidSAFE and meet their standards.<\/p>\n<h2 id=\"give-a-voice-to-your-silent-majority\">Give a voice to your silent majority<\/h2>\n<p>It\u2019s not just Roblox that we support \u2013 we have integrations for Unity, Unreal, Meta Quest 2, Godot, Gamemaker and more. Check out our full list on our integrations page. And if we\u2019ve missed the engine you\u2019re using, just drop us a message. And we\u2019ll look into adding it to our pipeline.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GameAnalytics gave a voice to Redcliff\u2019s silent majority Eric and Tae discovered early on that most developers can end up only listening to a few very vocal players. But those players often aren\u2019t representative of the entire player base. For one, over half of Roblox\u2019s players are under 12 years old. Not exactly the sort<\/p>\n","protected":false},"author":1,"featured_media":343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/342"}],"collection":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=342"}],"version-history":[{"count":1,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/342\/revisions"}],"predecessor-version":[{"id":549,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/342\/revisions\/549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/media\/343"}],"wp:attachment":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}