<\/p>\n
In tennis, a golden set is where you win a set without losing a single point. And that\u2019s exactly what Wildlife Studios managed to do with Tennis Clash. It was the most downloaded mobile games in 78 countries when it launched. It\u2019s got an average rating of 4.5 out of 5 on the app stores. And it\u2019s had over 50 million downloads on Google Play alone.<\/p>\n
<\/video><\/p>\nSo let\u2019s look at exactly what we can learn from Tennis Clash.<\/p>\nMake your game simple to play, difficult to master<\/h2>\nWe all know the rules of tennis. Tennis Clash manages to translate those rules into straightforward controls. Swipe to hit the ball, tap to move. The further you swipe, the harder you hit. And which direction you swipe in decides which direction you hit the ball. All very simple.<\/p>\nJust like real tennis, it becomes about tactics and split-second decisions. Where is your opponent? How hard should you hit this one? Where should you reposition yourself? Getting it right \u2013 hitting the ball just where you planned \u2013 that\u2019s why it\u2019s satisfying.<\/p>\n<\/p>\nBut how about short? In real-life tennis, you typically have games, sets and matches. Four points win a game. Six games win a set. Two sets win the match. (Usually.) That\u2019s too long for a mobile game, so Tennis Clash simplifies the scoring system. First to hit seven points wins the match.<\/p>\nTennis Clash is a great reminder to developers everywhere that you don\u2019t need to overcomplicate your core loop. Two simple controls and a simple points system are all you need. Instead, encourage your players to master those simple controls by either getting them to compete against each other or against harder and harder bots.<\/p>\nGive your players a reason to revisit old content<\/h2>\nThere are two main ways that Tennis Clash encourages players to progress. The first is an RPG-like system. Players can get better gear \u2013 like rackets, string and shoes \u2013 which directly affect their character\u2019s abilities. The better your character\u2019s stats, the more likely they\u2019ll succeed in doing what you wanted to do. You can upgrade your gear by spending coins. Pretty simple.<\/p>\nThe second way is through their tours. In other games, these would be your worlds or your levels. Interestingly, unlike most games \u2013 players must bet coins on each match. The more matches you win, the harder the tours you can enter. And the more coins you have to bet upfront.<\/p>\n<\/p>\nBecause you can spend these coins on upgrading your gear, this creates a great dilemma for their players. Can you actually afford to upgrade your gear now? What if you lose your next match? Will you be left penniless, needing to start from tour one once again?<\/p>\nThis means that there\u2019s a practical reason to revisit older tours. Either you\u2019ve spent all your coins or you don\u2019t fancy taking the risk. For other games, this can be a very useful system to have players revisit older maps and levels \u2013 adding more replayability to your game.<\/p>\nUse ads to mitigate losses and amplify wins<\/h2>\nBecause players must bet coins to enter a match, they\u2019ve also created themselves an opportunity to show rewarded ads in a very natural way. If a player loses a match, they can watch an ad to recoup their lost coins. But if they win a match, they can watch an ad to double their winnings.<\/p>\nThis makes it far more likely that players will actually want to watch these ads. There are tangible benefits, and it doesn\u2019t feel like the ads are being forced on them.<\/p>\nConsider how else Tennis Clash could have added ads. They could\u2019ve had it so that there was an ad after every match and that players earnt coins after each win. The outcome would\u2019ve been exactly the same. But by framing it as a bet \u2013 and only allowing players to get a rewarded ad a certain number of times a day \u2013 they reframe the context. Players are actually relieved to see an ad, rather than getting frustrated.<\/p>\n<\/p>\nIf you\u2019re finding that players are getting frustrated by your ads, it\u2019s worth asking yourself whether you can reframe the context. Can you use them to mitigate losses and amplify wins?<\/p>\nPartner regularly to keep your game current<\/h2>\nTennis Clash has regularly been in gaming news for its partnerships ever since it launched. They\u2019ve teamed up with the F\u00e9d\u00e9ration Fran\u00e7aise de Tennis, the US Open, World TeamTennis, The Laver cup, WTA and ATP, and the Billie Jean King Cup.<\/p>\n<\/video><\/p>\nThese partnerships were simple tournaments, with the winners often getting in-game rewards and kudos on Wildlife Studio\u2019s website. And they solidified Tennis Clash as the official tennis game. This was particularly important during the pandemic when tennis matches were being cancelled because it allowed fans to still participate in the event.<\/p>\nIt wasn\u2019t just tennis organizations that they\u2019ve partnered up with. They even worked with Gucci to bring style and outfits into the game. A sponsorship that helped the Gucci brand stay current while giving Tennis Clash more content to keep their players entertained.<\/p>\n<\/video><\/p>\nRegularly partnering has helped to keep Tennis Clash in the spotlight. And it\u2019s a lesson that mobile developers all over should remember. The best way to keep your players around is to keep giving them something new. But that something new doesn\u2019t need to be too complicated. A simple tournament, sponsored by a brand they love and respect, can hit that sweet spot.<\/p>\nPlay to your demographics<\/h2>\nWildlife Studio regularly updates Tennis Clash with seasonal content. Valentine\u2019s Day, Christmas, April Fool\u2019s Day, Mother\u2019s Day, Lunar New Year. Most of these are \u2013 like their partnerships \u2013 open tournaments that players must buy tickets to enter. Another useful revenue stream.<\/p>\nBut they also make sure to think about their players. Two notable events were their Tax Day event and their Celebrate Diversity event. Clearly, Wildlife Studio had spotted that their demographic was young, entrepreneurial and liberal. And that inspired them to create these events.<\/p>\n<\/p>\nOf course, this is only speculation. But a Tax Day event is an extremely specific event to host. One that they must have been sure would be successful. Otherwise, why would they have spent the time creating it?<\/p>\nIt\u2019s a lesson all developers should learn. What other interests do you players have? How old are they? What level of education do they have? For example, if you discover that most of your players enjoy reading, perhaps you host a World Book Day event. Are you getting a lot of Scottish players? Maybe you celebrate Robert Burns\u2019 birthday.<\/p>\nThe more you can tailor your events and updates to your specific audience, the more they\u2019ll feel a cultural connection with your game.<\/p>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"In tennis, a golden set is where you win a set without losing a single point. And that\u2019s exactly what Wildlife Studios managed to do with Tennis Clash. It was the most downloaded mobile games in 78 countries when it launched. It\u2019s got an average rating of 4.5 out of 5 on the app stores.<\/p>\n","protected":false},"author":1,"featured_media":1135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134"}],"collection":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1134"}],"version-history":[{"count":1,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":1379,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions\/1379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/media\/1135"}],"wp:attachment":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
So let\u2019s look at exactly what we can learn from Tennis Clash.<\/p>\n
We all know the rules of tennis. Tennis Clash manages to translate those rules into straightforward controls. Swipe to hit the ball, tap to move. The further you swipe, the harder you hit. And which direction you swipe in decides which direction you hit the ball. All very simple.<\/p>\n
Just like real tennis, it becomes about tactics and split-second decisions. Where is your opponent? How hard should you hit this one? Where should you reposition yourself? Getting it right \u2013 hitting the ball just where you planned \u2013 that\u2019s why it\u2019s satisfying.<\/p>\n
But how about short? In real-life tennis, you typically have games, sets and matches. Four points win a game. Six games win a set. Two sets win the match. (Usually.) That\u2019s too long for a mobile game, so Tennis Clash simplifies the scoring system. First to hit seven points wins the match.<\/p>\n
Tennis Clash is a great reminder to developers everywhere that you don\u2019t need to overcomplicate your core loop. Two simple controls and a simple points system are all you need. Instead, encourage your players to master those simple controls by either getting them to compete against each other or against harder and harder bots.<\/p>\n
There are two main ways that Tennis Clash encourages players to progress. The first is an RPG-like system. Players can get better gear \u2013 like rackets, string and shoes \u2013 which directly affect their character\u2019s abilities. The better your character\u2019s stats, the more likely they\u2019ll succeed in doing what you wanted to do. You can upgrade your gear by spending coins. Pretty simple.<\/p>\n
The second way is through their tours. In other games, these would be your worlds or your levels. Interestingly, unlike most games \u2013 players must bet coins on each match. The more matches you win, the harder the tours you can enter. And the more coins you have to bet upfront.<\/p>\n
Because you can spend these coins on upgrading your gear, this creates a great dilemma for their players. Can you actually afford to upgrade your gear now? What if you lose your next match? Will you be left penniless, needing to start from tour one once again?<\/p>\n
This means that there\u2019s a practical reason to revisit older tours. Either you\u2019ve spent all your coins or you don\u2019t fancy taking the risk. For other games, this can be a very useful system to have players revisit older maps and levels \u2013 adding more replayability to your game.<\/p>\n
Because players must bet coins to enter a match, they\u2019ve also created themselves an opportunity to show rewarded ads in a very natural way. If a player loses a match, they can watch an ad to recoup their lost coins. But if they win a match, they can watch an ad to double their winnings.<\/p>\n
This makes it far more likely that players will actually want to watch these ads. There are tangible benefits, and it doesn\u2019t feel like the ads are being forced on them.<\/p>\n
Consider how else Tennis Clash could have added ads. They could\u2019ve had it so that there was an ad after every match and that players earnt coins after each win. The outcome would\u2019ve been exactly the same. But by framing it as a bet \u2013 and only allowing players to get a rewarded ad a certain number of times a day \u2013 they reframe the context. Players are actually relieved to see an ad, rather than getting frustrated.<\/p>\n
If you\u2019re finding that players are getting frustrated by your ads, it\u2019s worth asking yourself whether you can reframe the context. Can you use them to mitigate losses and amplify wins?<\/p>\n
Tennis Clash has regularly been in gaming news for its partnerships ever since it launched. They\u2019ve teamed up with the F\u00e9d\u00e9ration Fran\u00e7aise de Tennis, the US Open, World TeamTennis, The Laver cup, WTA and ATP, and the Billie Jean King Cup.<\/p>\n
<\/video><\/p>\nThese partnerships were simple tournaments, with the winners often getting in-game rewards and kudos on Wildlife Studio\u2019s website. And they solidified Tennis Clash as the official tennis game. This was particularly important during the pandemic when tennis matches were being cancelled because it allowed fans to still participate in the event.<\/p>\nIt wasn\u2019t just tennis organizations that they\u2019ve partnered up with. They even worked with Gucci to bring style and outfits into the game. A sponsorship that helped the Gucci brand stay current while giving Tennis Clash more content to keep their players entertained.<\/p>\n<\/video><\/p>\nRegularly partnering has helped to keep Tennis Clash in the spotlight. And it\u2019s a lesson that mobile developers all over should remember. The best way to keep your players around is to keep giving them something new. But that something new doesn\u2019t need to be too complicated. A simple tournament, sponsored by a brand they love and respect, can hit that sweet spot.<\/p>\nPlay to your demographics<\/h2>\nWildlife Studio regularly updates Tennis Clash with seasonal content. Valentine\u2019s Day, Christmas, April Fool\u2019s Day, Mother\u2019s Day, Lunar New Year. Most of these are \u2013 like their partnerships \u2013 open tournaments that players must buy tickets to enter. Another useful revenue stream.<\/p>\nBut they also make sure to think about their players. Two notable events were their Tax Day event and their Celebrate Diversity event. Clearly, Wildlife Studio had spotted that their demographic was young, entrepreneurial and liberal. And that inspired them to create these events.<\/p>\n<\/p>\nOf course, this is only speculation. But a Tax Day event is an extremely specific event to host. One that they must have been sure would be successful. Otherwise, why would they have spent the time creating it?<\/p>\nIt\u2019s a lesson all developers should learn. What other interests do you players have? How old are they? What level of education do they have? For example, if you discover that most of your players enjoy reading, perhaps you host a World Book Day event. Are you getting a lot of Scottish players? Maybe you celebrate Robert Burns\u2019 birthday.<\/p>\nThe more you can tailor your events and updates to your specific audience, the more they\u2019ll feel a cultural connection with your game.<\/p>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"In tennis, a golden set is where you win a set without losing a single point. And that\u2019s exactly what Wildlife Studios managed to do with Tennis Clash. It was the most downloaded mobile games in 78 countries when it launched. It\u2019s got an average rating of 4.5 out of 5 on the app stores.<\/p>\n","protected":false},"author":1,"featured_media":1135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134"}],"collection":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1134"}],"version-history":[{"count":1,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":1379,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions\/1379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/media\/1135"}],"wp:attachment":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
These partnerships were simple tournaments, with the winners often getting in-game rewards and kudos on Wildlife Studio\u2019s website. And they solidified Tennis Clash as the official tennis game. This was particularly important during the pandemic when tennis matches were being cancelled because it allowed fans to still participate in the event.<\/p>\n
It wasn\u2019t just tennis organizations that they\u2019ve partnered up with. They even worked with Gucci to bring style and outfits into the game. A sponsorship that helped the Gucci brand stay current while giving Tennis Clash more content to keep their players entertained.<\/p>\n
<\/video><\/p>\nRegularly partnering has helped to keep Tennis Clash in the spotlight. And it\u2019s a lesson that mobile developers all over should remember. The best way to keep your players around is to keep giving them something new. But that something new doesn\u2019t need to be too complicated. A simple tournament, sponsored by a brand they love and respect, can hit that sweet spot.<\/p>\nPlay to your demographics<\/h2>\nWildlife Studio regularly updates Tennis Clash with seasonal content. Valentine\u2019s Day, Christmas, April Fool\u2019s Day, Mother\u2019s Day, Lunar New Year. Most of these are \u2013 like their partnerships \u2013 open tournaments that players must buy tickets to enter. Another useful revenue stream.<\/p>\nBut they also make sure to think about their players. Two notable events were their Tax Day event and their Celebrate Diversity event. Clearly, Wildlife Studio had spotted that their demographic was young, entrepreneurial and liberal. And that inspired them to create these events.<\/p>\n<\/p>\nOf course, this is only speculation. But a Tax Day event is an extremely specific event to host. One that they must have been sure would be successful. Otherwise, why would they have spent the time creating it?<\/p>\nIt\u2019s a lesson all developers should learn. What other interests do you players have? How old are they? What level of education do they have? For example, if you discover that most of your players enjoy reading, perhaps you host a World Book Day event. Are you getting a lot of Scottish players? Maybe you celebrate Robert Burns\u2019 birthday.<\/p>\nThe more you can tailor your events and updates to your specific audience, the more they\u2019ll feel a cultural connection with your game.<\/p>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"In tennis, a golden set is where you win a set without losing a single point. And that\u2019s exactly what Wildlife Studios managed to do with Tennis Clash. It was the most downloaded mobile games in 78 countries when it launched. It\u2019s got an average rating of 4.5 out of 5 on the app stores.<\/p>\n","protected":false},"author":1,"featured_media":1135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134"}],"collection":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1134"}],"version-history":[{"count":1,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":1379,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions\/1379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/media\/1135"}],"wp:attachment":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Regularly partnering has helped to keep Tennis Clash in the spotlight. And it\u2019s a lesson that mobile developers all over should remember. The best way to keep your players around is to keep giving them something new. But that something new doesn\u2019t need to be too complicated. A simple tournament, sponsored by a brand they love and respect, can hit that sweet spot.<\/p>\n
Wildlife Studio regularly updates Tennis Clash with seasonal content. Valentine\u2019s Day, Christmas, April Fool\u2019s Day, Mother\u2019s Day, Lunar New Year. Most of these are \u2013 like their partnerships \u2013 open tournaments that players must buy tickets to enter. Another useful revenue stream.<\/p>\n
But they also make sure to think about their players. Two notable events were their Tax Day event and their Celebrate Diversity event. Clearly, Wildlife Studio had spotted that their demographic was young, entrepreneurial and liberal. And that inspired them to create these events.<\/p>\n
Of course, this is only speculation. But a Tax Day event is an extremely specific event to host. One that they must have been sure would be successful. Otherwise, why would they have spent the time creating it?<\/p>\n
It\u2019s a lesson all developers should learn. What other interests do you players have? How old are they? What level of education do they have? For example, if you discover that most of your players enjoy reading, perhaps you host a World Book Day event. Are you getting a lot of Scottish players? Maybe you celebrate Robert Burns\u2019 birthday.<\/p>\n
The more you can tailor your events and updates to your specific audience, the more they\u2019ll feel a cultural connection with your game.<\/p>\n
In tennis, a golden set is where you win a set without losing a single point. And that\u2019s exactly what Wildlife Studios managed to do with Tennis Clash. It was the most downloaded mobile games in 78 countries when it launched. It\u2019s got an average rating of 4.5 out of 5 on the app stores.<\/p>\n","protected":false},"author":1,"featured_media":1135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134"}],"collection":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1134"}],"version-history":[{"count":1,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":1379,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions\/1379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=\/wp\/v2\/media\/1135"}],"wp:attachment":[{"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalgoodplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Tennis](\"https:\/\/glossingdress.com\/lib\/img\/all\/261\/62bbfad1cdb6ffc3e117994398c96b17797423fb0e6f468272643441fd000f22\/a7e053bcc171e07a1a178af4b6fb751e5252fbf5344f272ca7b3264c6679234a.png\")
<\/p>\n