Just as they do in the physical world, goods, services, and entertainment power a thriving economy on Roblox. Our Economy Group develops the infrastructure that makes this possible; their vision is to create a vibrant, virtual economy that mirrors the real world.  “As a company, our goal is to have over a billion people on […]

Editor’s note: This post is part of our weekly In the NVIDIA Studio series, which celebrates featured artists, offers creative tips and tricks, and demonstrates how NVIDIA Studio technology improves creative workflows. We’re also deep diving on new GeForce RTX 40 Series GPU features, technologies and resources, and how they dramatically accelerate content creation. AI-powered

One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive. This makes User Acquisition Costs & Monetization such a delicate balancing act. The gaming industry has experienced tremendous growth over the past few years, thanks in part to the explosion